The Girl in the Book
At the Devil's Door
Varient developed the dynamic advertising campaign “Create, Inspire” for 123RF, a globally recognized online stock footage company.
In combining technology and visual storytelling, Varient and director Danny Erb teamed with Cinematique to create a one-of-a-kind touchable video experience. The “Create, Inspire” campaign was brought to life by its ability to allow viewers to interact and engage with every carefully selected element on screen: from locations to props and characters. While in production, Varient shot additional behind-the-scenes content, stock footage, and set photography to be discovered directly from inside the video. The enhanced format presented a truly unique and multi-dimensional user experience for 123RF customers, which led to more than 500% viewer engagement and 10x in direct sales conversion.
We bring the filmmaking experience to online & digital content for brands, both big and small.
6007 W. Washington Blvd.
Culver City, CA 90232
Founded by Kyle Heller and Gina Resnick in 2010, Varient has become a leading independent film production company in Los Angeles.
The company works with some of the world’s most talented filmmakers, helping them bring their films to life – in addition to developing break-through content for brands and publishers.
Over the years, Varient has produced 8 feature films, which have premiered at festivals around the world including Venice, SXSW, Seattle, Mumbai, Marrakech, and Los Angeles and sold for distribution to IFC, Myriad, TF1, Wild Bunch, Netflix, Starz, and Paramount.
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